Retail participation in the Indian stock market has increased dramatically over the last two years. Even the people in rural India have acclimatized to online financial services. IT revolution has changed largely due to internet penetration and the availability of affordable data, leading a whole new group of consumers to the digital economy. There was a time in India when financial education was restricted to the financial shelf in bookstores, as such the people never showed interest in the investment for a better future. India is considered to be a young India as over 65% of the population is less than 35 years therefore the productive capacity is growing phenomenally.
India is an emerging economy and the rating agency predicts that the country will achieve 5 trillion economies by 2025. In the case of women, the gap is more than 80%. According to a survey by Standard & Poor, more than 75 per cent of Indian adults have either no knowledge or less knowledge of the basic financial concepts.
